Exhibition investment is to introduce purchasers and other visitors who need and are interested in the products displayed in the proposed exhibition into the exhibition through various ways and invite visitors to the exhibition. Audience is an indispensable factor for the success of the exhibition. Having a certain number and quality of visitors is one of the important signs of the success of the exhibition. Generally speaking, "attracting investment is more important than attracting Exhibition". The key to the success of the exhibition is attracting investment.
The effect of investment promotion is directly related to the overall exhibition effect of the exhibition and the realization value of exhibitors. The main task of investment promotion is to attract visitors, and make sure that there are enough target visitors to visit after the opening of the exhibition, so that the target audience can visit the meeting as scheduled.
In the face of a large number of professional visitors with great uncertainty, it is difficult to control the investment attraction of the exhibition as it is for the exhibition. The exhibition shall select appropriate monitoring methods according to the actual situation. Taking international exhibitions as an example, because foreign visitors are not familiar with many situations of visiting foreign exhibitions and need the help of exhibitions in many aspects, they often apply for registration in advance, so foreign investment can be monitored according to the application registration of visitors.
However, domestic visitors are not accustomed to applying for visit registration in advance, so the exhibition should effectively monitor domestic investment promotion according to the investment promotion schedule formulated in advance according to the market analysis and the data and information of the target visitors. Of course, the two methods can also be used together.
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