Shanghai International Private Label Fair ( 2012.12.3 - 5 )

The 11th Shanghai International Private Label Fair

2012.12.3 - 5

Shanghai New International Expo Centre (SNIEC)

After 11 years of development, Shanghai Private Label Fair has become the industry's leading trade show in China and in the Asian pacific region for the Private Labelling Industry. The Event is a platform for manufacturer from every country to enter the Chinese and Asian market, and for retailer and wholesalers to source for their private label programs.

The 11th Shanghai Private Label Fair will be grandly opened from December 3 to 5, 2020. The exhibition will last for 3 days, with more than 1500 exhibitors, more than 4000 booths, and a total exhibition area of over 70000 ㎡. The exhibition is only open to professional retailers and buyers, so as to realize the precise connection between factories and retailers. The exhibitor consists of factories from 35 countries and regions around the world. The exhibits mainly include comprehensive food, personal care, home department stores, etc. 80% of them are from "made in China" processing plants, without traders, distributors or intermediate channel providers. Implement the aim of point-to-point negotiation, gather professional and mature private brand high-quality suppliers, and accelerate the development process of retailers' private brand.

EXHIBITION SCOPE

What Is A Private Brand ?
Own-brand products or services, usually produced by one company or provided to another. Goods and services are available in a wide range of industries, from food and chemicals to virtual hosts
They are often defined as low-cost alternatives to regional, national or international brands. Recently, though, some private brands have been defined as "premium" brands to compete with existing ones.

EXHIBITION ADVANTAGE
BOOST
Place your product in front of a carefully selected audience, pushing you ahead of your competitors and strengthen your brand awareness and reach within China and the Asia Pacific market.
SELL
Showcase and demonstrate your products to over 35,000 targeted professionals. Generate the new leads and contacts needed to fortify your business. NETWORK Meet top retailers and explore networking opportunities and drive profitability of your business.
LEARN
Gather market insight and key knowledge in our cutting-edges Forum and Seminars. Take the opportunity to meet with leaders of China's Ministry of Commerce, domestic and international well-known retail business representatives, as well as retail industry experts and learn how to optimize your business in China and in the Asia Pacific market
EXHIBITION HIGHLIGHTS
BIGGER
MORE VISITORS: +75% (expected)
MORE EXHIBITORS: +58.2% (expected)
MORE BOOTHS: Increased by 111.1%
MORE SPACE Increased by +100%
FOCUSED
This year PLF will have a theme area for the food industry: FOOD IN MODERN RETAIL
INSIGHTFUL
-3 big forum areas where leaders of China's Ministry of Commerce, domestic and international well-known retail business representatives, as well as retail industry experts will share their knowledge on China current Industry policies and their future developments trends and specialized Seminars and workshops

Why Exhibit?
In Asia, you'll see it
1、Get priority access into the booming Chinese market at the region’s only Private Label & Brand Licensing event.
2、Find valuable connections including market leaders in the industry, regional entrepreneurs and top decision-makers.
3、Generate business leads with brand owners and clients looking to outsource their manufacturing and packaging.
4、Gain regional exposure for your innovations, products & solutions
4、Expand your reach into new territories with the region’s most prominent retail names attending the event
5、Elevate your brand with a targeted campaign to the extensive China database of over 30,000 distributors, manufacturers, retailers & FMCG traders
PLF Asia provides you with an efficient platform to gain business opportunities
1. Capture supermarket’s December prime sourcing period, understand buyer’s needs and boost sales;
2. Meet new business partners, get valuable sales opportunities;
3. Display newly launched products,Provide product marketing visibility
4. Priority in access to ISPC foreign trade PO support services,grasp superior resources;

Why Visit ?

• 1. Get in touch with local and international private label manufacturers and find new partners.
• 2. Get priority access into the booming Chinese market at the largest Label & Brand Licensing event in China and in the Asia Pacific region
• 3. Gain knowledge and exposure to new trends, products and resources that are available for your retail business or wholesale company.
• 4. Take part in a series of face to face meetings between decision makers from retail chains and private label manufacturers.

2019 Exhibition Review