China Toy Expo 2020 （ 10.21 - 23 ）

October 21-23,2020

Shanghai New International Expo Centre (SNIEC)

About China Toy Expo

Held annually in Shanghai since 2002, China Toy Expo (CTE) is the largest B2B toy fair in Asia converging exportready Chinese manufacturers, leading international brands, innovative new products, industry development trends, inspiring forums & activities and business professionals of all functions throughout the value chain. It is a one-stop sourcing hub for international buyers as well as an effective gateway for foreign brands to tap into the Chinese market.

About the Organizer:
Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non-profit trade association representing the interests of Chinese toy and juvenile products industry. It became a member of the International Council of Toy Industries (ICTI) in 1998 as the only official representative in China. The government, the trade, the media and consumers recognize CTJPA as the only authoritative voice of the industry. The number of registered members exceeds 5,000 in total, which consist of 60% of toy & baby products manufacturers and brand agents, 30% of distributors, department stores and chain stores, and 10% of licensing companies, design firms, educational institutions and testing labs.

Why Exhibit

China Toy Expo, your ideal platform for extending toy business with China & World

China Toy Expo (CTE), organized by China Toy and Juvenile Product Association, is the largest trade fair for toys and educational products in Asia, and the No. 1 gateway for international companies to explore Chinese market.
China Toy Expo, a trade event you should never miss:



Take part in CTE, to grab shares of the big cake of China toy market.
According to GFK’s market survey:
- In 2018, China toy market size reached up to USD 10 billion
- And it keeps increasing at an annual growth rate of 8%

Who will Be Your Visitors ?

80,437 qualified trade visitors from 134 countries visited CTE2018,
and 93.2% were purchase decision makers.

Why Visit

2019 Overview