Time for Lenovo to ‘restart own phone brand

Source: Xinhua | 2018-06-06

LENOVO Group Ltd feels it’s time “to restart our own brand” to offer consumers competitively-priced smartphones, China’s biggest personal computer maker said yesterday in Beijing.

Lenovo became the world’s third biggest smartphone vendor in 2014 after buying Motorola Mobility for US$2.9 billion. It then stopped using the Lenovo brand in the mobile phone market.

“It’s time to restart our own brand and offer consumers really competitive products,” said Liu Jun, Lenovo China president, at a launch ceremony for its Z5 flagship model with bezel-less screen, 6 gigabyte-memory and a 16-megapixel camera with artificial intelligence technology.

The smart device, cloud computing and other business are new growth engines for Lenovo as the company is now facing cut-throat competition in the “saturated” market, Liu added.

The Lenovo Z5 sells from 1,299 yuan (US$203), half the price of other domestic Android models. The company also unveiled an entry-level phone priced from just 599 yuan.