Mattel, Babytree tie up

Source: Xinhua | 2017-02-18

BARBIE maker Mattel Inc is partnering with Chinese online parenting community Babytree to tap the booming early childhood education market in China.

The two parties will co-develop child development assessment tools and customized parenting content and development curriculum, they said on Thursday.

They will also create an online platform to promote and coach parents on maximizing early childhood development.

Earlier this week, Mattel said it would team up with Alibaba to tap its consumer data to develop toys and learning products for the Chinese market.