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Industry News

1st LED screen debuts

CHINA’S first LED (light emitting diode) cinema screen debuted yesterday in Shanghai to draw Chinese movie-goers who spend over 50 billion yuan (US$769 million) annually.

The new LED cinema screen is the first of its kind in China. The screen is used in the Wujiaochang outlet of Wanda Cinema, China’s biggest cinema brand by audienceship.

The new LED screen offers advanced contrast, brightness, and spectrum of color, according to market watchers.

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