Ikea eyes sales via 3rd party websites

Source: Xinhua | 2017-10-11

IKEA will start selling furniture through third-party websites to find new ways to reach customers in the digital age, though “no decisions are made regarding what platforms/markets will be in the pilot.”

Kaisa Lyckdal, spokeswoman for the Swedish home furnishing giant, says the aim is to start a trial in 2018 and that Ikea is “curious” as to how to broaden its sales base. Lyckdal said yesterday in an e-mail to The Associated Press that Ikea would “develop it over the coming years.”