Wenzhou is located on the southeastern coast of Zhejiang Province, with the East China Sea and the O'jiang River along its borders. It has a 355 km coastline from north to south. Wenzhou (which means ‘mild and pleasant land’) derives its name from its climate, as it is neither extremely hot in summer nor extremely cold in the winter.

Due to its highly-developed road, waterway and air transportation system, it is easily accessible. Numerous highways from the city lead to Beijing, Shanghai, Guangzhou, etc. The 250-kilometer Jinhua-Wenzhou railway is linked to the Zhejiang-Jiangxi railway, connecting the city with other major cities in South China. Wenzhou Yongqiang Airport has 47 routes to domestic cities and 2 international routes to Hong Kong and Macau. Wenzhou’s port, one of the 25 main coastal ports in China, also plays an important role in the city's integrated transportation system.